D8.02 Social Media channels
A detailed ‘Social Media Strategy’ will outline the peak moments (milestones, events), that will be supported when it comes to paid media, as well as outline the editorial moments – strictly following the editorial calendar and editorial document to create coherence across all promotional content tools and channels. To that end, the first step would be to establish a full list of all social media partner profiles who would be able to disseminate and share the SPARCS content and via which social media tool.
The social media channels deployed will strictly follow the approach of ‘going where the audience is’ in order to engage with them. The audience will also play a dual role – being a tool for engagement and co-creation, especially at local level, outside of the Platform.