New ways to communicate about SPARCS project to the residents – a PED-comic
Communicating and reaching residents is crucial to ensure that complex project information is accessible, engaging, and easily understood by all community members. The project’s results and concepts may be challenging for residents to grasp. To address this, we adopted a new and innovative approach: through a comic we present the project’s key concept and connect it with the project’s activities. The comic has been created in collaboration with advertising agency Creative day.
The comic’s story briefly and simply illustrates the positive energy district concept and its related solutions. The story is linked to the Espoo Kera area to ensure it is easily approachable for Espoo residents. The coloring comic invites residents to spend more time with it and is suitable for all ages.
Explore and download the comic HERE.