Psychology of environmental action: A framework for encouraging sustainable actions
12 may 2023 | Location: Leipzig

What motivates people to act environmentally friendly? How important are knowledge and fear appeals? Do financial incentives work? And how does motivation relate to the energy transition?

In an online session for SPARCS,  Dr Karen Hamann from the University of Leipzig presented key aspects of the psychology of environmental actions diving deeper into the motivations and the psychological aspects behind environmental actions.

Initially outlined in her book “Psychology of Environmental Action: A Framework for Encouraging Sustainable Actions”, the framework tries to highlight various strategies which can be deployed by organisations and individuals to take sustainable actions. 

You can find the full recording of the session below: