SPARCS Start Up Toolkit: Top Guide to ensure your successful competition  
04 october 2023

Are you gearing up to host a startup competition and feeling overwhelmed by the many details that you need to manage? Look no further than the Startup Competition Toolkit from SPARCS, your comprehensive guide to organising a successful event that meets your objectives.

Startup competitions are fantastic platforms for innovation and entrepreneurship. However, the process of organising one can be daunting, with numerous moving parts and potential pitfalls. This is where the SPARCS Startup Competition Toolkit could be of help to organisers of startup competitions.

The SPARCS Startup Competition Toolkit helps you transform your startup competition idea into reality. Devided into different sections, the toolkit offers insights and actionable steps, ensuring that you’re well-prepared for every aspect of your event. Don’t let the complexities of organising a competition hold you back—empower yourself with this toolkit and watch your competition flourish.





The Fundamentals

The toolkit’s first section, “The Fundamentals,” guides you through the essential steps you should take to lay a strong foundation for your event, covering key areas such as establishing the purpose of your competition, getting the necessary approvals, planning your budget, and conducting a SWOT analysis.

The People

In “The People” section of the toolkit, you’ll learn how to bring together the right individuals and organisations to support your competition. This includes identifying your core team members and their roles, selecting partners to enhance your competition’s impact, and choosing experienced jury members.

The Competition

With “The Competition” section, you’ll define the heart of your event. This involves determining the number of competition stages, specifying prizes and tiebreaker scenarios, setting eligibility criteria for applicants, and establishing evaluation criteria.


Effective communication is key to attracting participants and promoting your competition. The toolkit’s “Communication” section takes you through the steps needed to develop a comprehensive media strategy, identify potential media outlets, craft compelling pitches for journalists, pinpoint potential participants, and address language barriers.


Lastly, creating a realistic timeline is crucial for staying on track and avoiding setbacks. The toolkit’s “Timeline” section will help you set important milestones and create a detailed GANTT chart to visualise your competition’s schedule.

With the SPARCS Startup Competition Toolkit, you can confidently navigate the intricate process of organising a startup competition. By following this step-by-step guide, you’ll streamline your efforts, stay on track, and increase your chances of hosting a successful event that achieves your goals.

Download the toolkit from HERE and bring your startup competition vision to life!