D8.03 Target audience analysis

Veronika Cerna, Liina Kalamees

Audience analysis allows us to gain a deeper understanding of our current and potential target groups to improve the communication strategy, key messages, and SPARCS external image. To be able to apply the Promote & Engage & Co-create principles that were outlined in the D8.1 Communication and Engagement Strategy, we tailor our approach as precisely as possible to the needs of different audience groups and narrow down the target audiences so that we can target our activities accordingly.

Following the Communication and Engagement Strategy, we aim to engage with the audiences at EU, project, and local/city level, utilising citizen-centric, storytelling and visual first approaches across all parts of the project, when applicable, to better share individual stages and project results.